Petar Nikolov
I help new customers find the best local plumbers online. Check out my case studies below. Book a discovery call if you want to grow your plumbing business.
A Local Plumber Goes from Relying on Referrals to Doubling his Fleet in Just 3 Months
Plumbing Marketing Case Study
Plumbing Marketing
Case Study
A local plumber goes from relying on word of mouth to doubling his fleet in less than 6 months
Plumbing Marketing
Case Study
A local plumber goes from relying on word of mouth to doubling his fleet in less than 6 months
The Challenge
When I started working with Genadi the plumber, he wasn't getting enough service calls to grow his plumbing business. Genadi had worked with local marketing agencies, but his hard-earned cash had just been flushed down the drain.
The Solution
The goal was to show up in the top search results on Google and double down on the team's rapid response time. Our marketing solution consisted of 3 parts:
Highlight the team's rapid response on the website
Start a local advertising campaign for fast results
Rank the website on top of Google for free service calls
Results
In just 3 weeks we had our first plumbing repairs from the local advertising campaign.In less than 3 months, the campaign was producing 2-3 plumbing service visits per day. It was profitable enough for Genadi to expand his fleet with 2 new cars.
NOTE: Gold line displays recorded phone calls by customers.
All phone calls (both recorded and non-recorded) are estimated to be 3-4x more.
After 6 months, the website is ranked #1 organically for sewage repairs, repiping, and installing water meter chambers. Genadi is receiving an additional 2-3 customer calls per day for free.
NOTE: Orange line displays our ranking in Google.
Over 6 months we went from an unstable bottom position to a stable dominant position.
In summary, we have achieved:
6-8 customer calls per day
$4 revenue for every $1 spent on paid advertisements
Ranked #1 on Google for specialized plumbing repairs
2 additional cars added to the fleet
Plumbing SEO
Case Study
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A Local Plumber Goes
from Relying on Referrals
to Doubling his Fleet
in Just 3 Months
Plumbing Marketing Case Study
The Challenge
When I started working with Genadi the plumber, he wasn't getting enough service calls to grow his plumbing business. Genadi had worked with local marketing agencies, but his hard-earned cash had just been flushed down the drain.
The Solution
Truth is: Genadi was nowhere to be found when you looked for a plumber online. So we launched a Google search campaign with 2 things in mind:
Show up in the top search results
Double down on the team's rapid response
Results
In less than 3 weeks we had our first plumbing repairs from the Google search campaign.In just 3 months, the campaign was producing 2-3 plumbing service visits per day. It was profitable enough for Genadi to expand his fleet with 2 new cars.
In summary, we have achieved:
4-5 customer calls per day
$4 revenue for every $1 spent on paid advertisements
2 additional cars added to the fleet